Leaked: Hachette Document Explains Why Publishers Are Relevant

By Jeremy Greenfield, Editorial Director, Digital Book World
Re-post from: http://www.digitalbookworld.com/2011/leaked-hachette-explains-why-publishers-are-relevant/?et_mid=528814&rid=232919400

 

With self-publishing tools proliferating and traditional publishing business models in flux, authors, agents and book-industry observers have been increasingly debating the relevance of publishing companies.

In his obituary to the year-long Domino Project, Seth Godin wrote that publishing companies and other traditional players that do not adapt to new modes of doing business will go extinct. Others have suggested the same.

Meanwhile, some authors like J.A. Konrath and David Gaughran have eschewed traditional relationships with publishers to create and distribute their work on their own. In the aftermath to the Book Country self-publishing tool launch from Penguin, some outspoken critics took the announcement as an opportunity to question publishers’ relevance.

Hachette Book Group, one of the world’s largest publishing companies, has a response. In a document leaked today to Digital Book World by someone inside the company, Hachette outlines just why publishers are relevant. The company has shown the document internally to employees and externally to a limited number of agents and authors.

“You have to take a long look at what you’re up to and how you’re changing and adapting,” said a Hachette executive who preferred not to be named and who confirmed the authenticity of the document. “We’re all trying to come up with good messaging.”

The executive explained that the document is a continual work-in-progress and would evolve as the publishing business evolved.

The document in its entirety below:

“Self-publishing” is a misnomer.

Publishing requires a complex series of engagements, both behind the scenes and public facing. Digital distribution (which is what most people mean when they say self-publishing) is just one of the components of bringing a book to market and helping the public take notice of it.

As a full service publisher, Hachette Book Group offers a wide array of services to authors:

1. Curator: We find and nurture talent:

• We identify authors and books that are going to stand out in the marketplace. HBG discovers new voices, and separates the remarkable from the rest.

• We act as content collaborator, focused on nurturing writing talent, fostering rich relationships with our authors, providing them with expert editorial advice on their writing, and tackling a huge variety of issues on their behalf.

2. Venture Capitalist: We fund the author’s writing process:

• At HBG we invest in ideas. In the form of advances, we allow authors the time and resources to research and write. In addition we invest continuously in infrastructure, tools, and partnerships that make HBG a great publisher partner.

3. Sales and Distribution Specialist: We ensure widest possible audience:

• We get our books to the right place, in the right numbers, and at the right time (this applies equally to print and digital editions). We work with retailers and distribution partners to ensure that every book has the opportunity to reach the widest possible readership.

• We ensure broad distribution and master supply chain complexity, in both digital and physical formats.

• We function as a new market pioneer, exploring and experimenting with new ideas in every area of our business and investing in those new ideas – even if, in some cases, a positive outcome is not guaranteed (as with apps and enhanced ebooks).

• We act as a price and promotion specialist (coordinating 250+ monthly, weekly and daily deals on ebooks at all accounts).

4. Brand Builder and Copyright Watchdog: We build author brands and protect their intellectual property:

• Publishers generate and spread excitement, always looking for new ways make our authors and their books stand out.  We’re able to connect books with readers in a meaningful way.

• We offer marketing and publicity expertise, presenting a book to the marketplace in exactly the right way, and ensuring that intelligence, creativity, and business acumen inform our strategy.

• We protect authors’ intellectual property through strict anti-piracy measures and territorial controls.

Should you ask Santa for a tablet or an e-reader?

By Edward C. Baig, USA TODAY

Re-Post from: http://www.usatoday.com/tech/columnist/edwardbaig/story/2011-11-29/which-tablet-is-best-for-the-holidays/51474252/1

Folks haven't made this much fuss about tablets since biblical times.

Enlarge

These slate-style computers and dedicated electronic readers top many wish lists this holiday season. Yet, the landscape for the popular devices is changing. Despite the iPad's dominance, multimedia-capable tablets are no longer the exclusive province of Apple, what with Amazon breathing Kindle Fire down the iPad's throat. Most other comers have barely dented Apple's lead.

Amazon is feeling its own heat in the dedicated e-reader market that it continues to rule. Barnes & Noble's Nooks and other rival e-readers are providing spirited competition. 

While two out of three future tablet buyers plan to purchase an iPad, there is now for the first time a real contender for the No. 2 spot, according to a survey by ChangeWave Research in Bethesda, Md. Some 22% say they'll buy a Kindle Fire. That's a "devastating blow to a range of second-tier tablet manufacturers, including Motorola, RIM, Dell, HTC, (Hewlett-Packard) and Toshiba," ChangeWave says.

In a recent PriceGrabber survey, 79% of consumers indicated they would rather receive a tablet than a laptop computer. And 72% of shoppers said they believed tablets would replace e-readers as gifts.

Which is it for you? Dedicated reader or tablet? Or both? What are the key considerations? If your passions spread beyond books — which can be read on either type of device — to music, games, Web browsing and watching movies, a full-fledged tablet along the lines of the iPad 2 or one of its rivals makes sense, if your budget can handle it. 

Still, a strong case can be made for single-purpose readers.

The case for e-readers

For starters, the E Ink devices represented by the Kindle, Nook, Sony Reader and other devices keep improving. Page turns are faster. Text is crisp. Reading electronically no longer strikes people as unnatural. The displays are easy on the eyes and don't drain the battery as do the LCD screens on tablets. Barnes & Noble claims you can read an hour a day for two months on its fast-turn Nook Simple Touch device. By contrast, battery life on the iPad and other tablets is measured in hours and minutes.

E-reader hardware is light and pocket-size. You can buy and download e-books in a minute or less if you have Wi-Fi or (as is the case with a single Kindle model) cellular connectivity. Nowadays, you can borrow e-books from the library and, in the case of the Nook, lend books to a friend — albeit under tight restrictions.

•Prices. Boy, have prices fallen since the Kindle made its debut four years ago at what now seems like an exorbitant $399. Today, you can buy a Kindle that displays "Special Offers" for just $79 or pay $109 for a version without the "offers" screensaver and home screen ads. The model weighs less than 6 ounces, relies on physical controls and connects to the Kindle Store, where you can download e-books in a minute or less via Wi-Fi. Meantime, Amazon added touch-screen controls on the aptly named Wi-Fi-only $99 (with ads) or $139 (without ads) Kindle Touch. You have to pay $149 ($189 without ads) for a touch model that adds no-fee 3G cellular for those times when connecting to Wi-Fi is out of the question. Amazon also sells models with a keyboard for $139.

For its part, the Barnes & Noble Simple Touch Nook Reader fetches $99, around the same price as an entry-level Kobo reader. Among the Kobo features is the ability to earn awards tied to reading milestones.

Sony makes a big deal out of the fact that its $150 Sony Reader Wi-Fi device is ad-free.

•Sizing up the screen. As mentioned, E Ink devices do a tremendous job of replicating real paper. But with conventional 6-inch Kindles, Nooks and Sony Readers, you're swapping a color experience for shades of gray. That won't cut it if you want to admire illustrated children's books, picture books or shiny magazines.

E Ink displays on Kindles, Nooks and Sonys aren't back-lit, meaning you can't read in the dark.

But there are large upsides to E Ink: superior battery life, no glare and no eye strain.

Stepping up to a tablet

Last year, Barnes & Noble introduced Nook Color, kind of a hybrid between a conventional e-reader and a tablet with apps. With the recent launch of Nook Tablet, Barnes & Noble stepped up its game with a tablet that streams movies and TV shows (via apps such as Netflix and Hulu Plus). It goes head-to-head with Kindle Fire. As with Fire, Nook Tablet has a 7-inch screen, bigger than a regular Nook or Kindle but smaller than the iPad's nearly 10-inch screen. The result is you can stuff a 7-inch tablet in your jacket pocket, something you can't do with an iPad.

Nook Tablet and Kindle Fire are both tablets built on Google's Android operating system. But you'd be hard-pressed to tell that, because their interfaces are very different from what's usually seen on an Android slate. Nor can you grab apps on Fire or Nook Tablet via the Android Market store. Barnes & Noble and Amazon have dedicated app stores, each with fewer choices.

Most appealing is the price. At $249 for Nook Tablet and $199 for Fire, both tablets dramatically undercut the iPad 2 ($499 on up) and most other tablets that came before them. As always, there are trade-offs: Barnes & Noble and Amazon have far fewer apps than Apple. Neither device has a camera, which would be useful for video chat.

Weighing Nook Tablet vs. Kindle Fire is a bit like Coke vs. Pepsi: Which bookseller do you find tastier? Still, there are tangible differences. Fire beats Nook Tablet on price, and offers handy built-in stores for music and movies, which Barnes & Noble lacks. But the Nook Tablet comes out on top with on-board storage that is also expandable. And a neat Nook Tablet feature is that you can record your voice reading a kids book.

•Coming at the iPad. The first iPad and subsequent iPad 2 achieved market dominance for several reasons: excellent battery life, the most apps, and slick, easy-to-use iOS software.

Still, for all its popularity, the iPad has deficiencies. It doesn't run on 4G cellular networks, the fastest; there is no USB or HDMI port; and there are no memory expansion options. None of those are deal-breakers, but such holes do give rivals an opening.

Among the strongest competitors are Galaxy Tabs from Samsung that can tap 4G networks. These well-received Android models come in 7-, 8.9- and 10.1-inch screen versions. And the Galaxy Tab so closely resembles the iPad that Apple has sued Samsung, claiming the Galaxy tablets and some Samsung smartphones violate its intellectual property.

Generally speaking, companies chasing the iPad attempt to hook buyers with a fresh angle. Lenovo, the Chinese company behind ThinkPad laptops, pushed a $499 (and up) ThinkPad tablet that would appeal to a business-friendly consumer. ThinkPad Tablet is one of the few modern slates to take advantage of a pressure-sensitive digitizer pen, a $30 accessory that you can use to draw, doodle or capture notes in the boardroom. (The 7-inch HTC Flyer also has a digital pen.) Another cool accessory is a $100 keyboard folio that lets you prop up the tablet to use with a physical qwerty keyboard, a traditional strength of ThinkPad notebooks.

Toshiba also tries to compete by supplying features common to laptops. Its Android tablet, the $380 (and up) Thrive, has a full-size USB port you can use to connect flash drives with pictures, videos, music and documents. There's a full-size SD slot to accommodate memory cards that serve the same purpose. An HDMI port with an optional cable lets you connect Thrive to a high-definition TV monitor for viewing on the big screen. But a bulky design may be one reason that Thrive isn't exactly thriving.

Sony is coming at Apple with unusual designs. The "wedge" design on the Sony Tablet S ($500 and up) tablet is meant to evoke a folded-back magazine. Meanwhile, a new Android tablet from Sony, the Tablet P promised soon, has dual 5.5-inch displays. Why two screens? You might show a picture on one screen, and a map with the location where it was shot on another. The market will decide if the extra display is truly useful or merely a gimmick.

Research In Motion's BlackBerry PlayBook is a handsome 7-inch tablet, and it's been discounted to as low as $200 in some places. But PlayBook has generally flopped because it lacks native e-mail, cellular connectivity or the number of apps of rivals, and a key software update that may address certain shortcomings is delayed until February.

The 10.1-inch Motorola Xoom Android tablet, as low as $359 on sale, was generally well-received when it arrived early last year, but, like many Android tablets, hasn't sold well.

Earlier this year, Hewlett-Packard pulled the plug on the slick WebOS operating system behind its TouchPad tablet. But you can still find TouchPads for sale at attractive sub-$300 prices.

Some rivals compete on price. A recent search on Amazon.com showed that you can buy a Coby Kyros 7-inch Android tablet for as little as $112, and a PanDigital tablet for $87. 

These surely aren't iPads, but most customer reviews at the site are positive.

•On the horizon. Apple has bested Google when it comes to tablet acceptance. Whether Android can make significant inroads is an open question. Google is rolling out a new version of Android dubbed Ice Cream Sandwich that will unify software on its smartphones and tablets. It also remains to be seen what Google does with Motorola Mobility in tablets, when and if its proposed acquisition of that company goes through.

And don't rule out Microsoft. 

In very early versions, the Windows 8 operating system that runs on tablets looks very slick.

But that's getting ahead of the curve. 

Buyers this holiday season have a variety of pleasing options at various prices, whether they're springing for a budget e-reader or a pricey, full-scale multimedia tablet.

Is the iPad the Future for Magazines?

By Jillian | November 24, 2011

Does anybody remember when you used to go to these things outside of your home called stores to buy these glossy paper things called magazines? Well maybe we aren’t quite at the point yet where those paper copies are extinct, but it certainly seems like it’s moving in that direction.

American Media, Inc. announced today that they are releasing a custom publication digital edition of SHAPE magazine that will be free for consumers. Sponsored by Revlon, the Shape Your Life app will provide high-quality active lifestyle content to your iPad. Building on the success of the two company’s editorial section built over the last year.

This app celebrates the relationship that Revlon has enjoyed with SHAPE over the last year. As described in the press release, the Shape our Life App will include SHAPE’s favorite time-tested beauty products, expert style advice, get-the-look videos offering beauty tips for all of life’s biggest moments, the latest diet and nutrition news including the best foods to eat at specific pages, and exclusive access to the “Women in Action” panel which discuss topics ranging from career and relationships to beauty, style and entertaining.

As more books, newspapers and magazines move toward providing digital content, the more relevant the format becomes. It seems like a logical progression when we can take automatic and immediate delivery of the latest issues, save bookmarks within each that replicate across multiple devices and can carry entire libraries with us wherever we go. I know a lot of people will insist that they love the way paper-in-hand feels, but that only matters to the current generation that is used to that –soon that won’t be a reality that people remember. Imagine those who said all those years ago that they can’t imagine life without their 8-tracks or VHS tapes.

American Media, Inc. is responsible for some of the biggest brands in publishing, including Star, OK!, National Enquirer, Globe, Country Weekly, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men’s Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. As early adopters of digital media technology, they also operate 18 of the largest web sites such as RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com.

Why QR Codes Matter (And Not For the Reasons You Think)

By Linda Ruth | Posted on November 14, 2011
re-post from: http://searchengineland.com/what-is-a-qr-code-and-why-do-you-need-one-27588

Full disclosure: I love QR codes. I have ones that point to my Google Places pages, ones that link to various forms of contact information, one that ties people to my mobile site. So when the publisher of a pretty big magazine came to me last week to ask: why should we use QR codes, I found reasons to do so spilling from my lips (more accurately my keyboard).

You use them because they link the physical and virtual spaces via a little scannable code. You use them because this technology, known as 'hard linking'—physical to virtual, instead of the virtual-to-virtual, which is all that has been available til now—is analogous to the print-to-digital
transition publishers are negotiating, and an important tool in understanding and mastering the transition. You use them to push the envelope, to try new things, to think out-of-the-box. You use them because they are cutting edge. You use them because they are cool.

All of which, of course, are reasons many of us are using QR codes; but none of which is a valid (that is to say: bottom-line-based) reason.

Yes there are publishers that have intrigued their audiences and pleased their advertisers and made some money with these scaly little widgets, and I for one feel chuffed when they do. But is there a current, business-based reason to be using them—and are there ways of improving their chances of success?

Two of the current difficulties in making QR marketing effective are:

1) Many people still don't know what they are or how to use them, and;
2) It still often feels easier to type in a SMS keyword or number than it is to scan a QR code

To effectively market with QR codes requires the solution of both problems in one marketing effort. The solution to the first is simply to never put together a program of any sort without including instructions to the user in a clear, sequential way how to participate—beginning with downloading the reader app.

The solution the most successful marketers have found to the second, apart from doing all their marketing to geeks like me and you that just love to try anything new, has been to make the slight additional level of difficulty part of the game. Don't just plaster QR codes all over things and have them lead to ordinary business cards, site pages, or product listings (as I already admit to having done myself).  Include it as part of an insider's game, and make the payoff something not otherwise available—an exclusive prize, bonus, opportunity, or tip, a bit of QR-exclusive esoteria. 

Which still doesn't answer the question: why should a publisher market with them? And to that I would answer: a decade or so ago we were all asking each other the same question about our online presence. It's up to publishers, and to marketers, to make sure they have a level of theoretical science developed so they have something to use when applied science catches up. In this case the application is the consumer. And the consumer will be caught up to us—and pulling ahead—before we know it.

But there is a better reason—or at least a more immediately justifiable one—according to mobile marketing whiz Dan Hollings. Hollings has been testing subscriber retention on his mobile site, and what he's found is this: his highest success rate for keeping subscribers to his mobile list comes from the segment of subscribers that opted into some offline tie in. In other words at the convergence of physical and virtual space, where there exists a link between the two, is the place where those who opt in are less likely to opt out again.

That is reason enough to capture every publisher's attention, and opportunity enough for every publisher to leverage.

Gain insights from in-depth interviews with the presidents and CEOs of leading publishing companies in The Power of Print free whitepaper and learn how these companies are growing their print products.

David Meerman Scott Talks Tablets

By Dianna Dilworth on November 17, 2011 2:45 PM

Business book author David Meerman Scott thinks that the Kindle Fire is going to change everything for business book publishing. The author of  Newsjacking: How to Inject Your Ideas Into A Breaking News Story and Generate Tons of Media Coverage caught up with eBookNewser for an interview about how tablets change the reading experience for books.

EBN: How do tablets change the reading experience for business books?

DMS: Tablets bring a seamless non-linear experience to reading a book. You can instantly jump from one part of the book to another which is something I’ve always wished for, as a reader of business books and as an author of them. While a black and white graphic is okay in a print business book, the color component and the ability to size for detail is compelling. And you can instantly link from the book to external content too. It means a book read on a tablet is like reading a blog post with links to valuable content from other places. This new book experience means watching the video the author mentioned with one click. It means you can check out the Twitter feed of the expert cited in the text. You can see the cool picture that was once worth 1,000 words.

EBN: Will it require authors to keep updating their content to make sure links are current and content is updated?

DMS: Yes. Links constantly break and new content becomes available. I have an intern who helps me review links on a regular basis. Using a spreadsheet, we check each link to find ones that are broken or redirecting readers, and update them. With my print books, I’ve been doing that as new editions come out (I have links as footnotes). With tablets, I hope to push new versions out on a regular cycle.

EBN: Do you think of the Kindle Fire and the Nook Tablet will be as popular as the iPad?

DMS: Most tablets are just technology. The computer is built because every company needs a tablet but it is not deliberately built to drive a content-driven experience. Apple (with the iPad) and Amazon are both pioneers in this new world of optimized electronic content. I am watching Amazon closely in this marketplace for one simple reason, online content. Amazon is a content company that happens to create technology. For example, Amazon pioneered user reviews which they own hundreds of millions of. They have a fantastic algorithm for categorizing their product listings in a way that makes them easy to both search and browse. No doubt that Amazon is one of the biggest content companies in the world and the Kindle is built to serve the content, not the other way around. For that reason, I predict it will become very popular.

EBN: How do you read eBooks?

DMS: I travel nearly every week from my home base in Boston to speaking gigs around the world. When I am on a plane, I like to read on my Kindle. I got the first version when it was released and have continually upgraded and now have a Kindle Fire. I carry a few dozen books on the Fire so if I start a book and don’t like it or feel like a biography or thriller or business book, I always have one ready.

Amazon’s Kindle Fire Draws Heat From New Nook: Rich Jaroslovs

By Rich Jaroslovskyre-post from: http://www.businessweek.com/news/2011-11-16/amazon-s-kindle-fire-draws-heat-from-new-nook-rich-jaroslovsky.html

Nov. 17 (Bloomberg) -- There’s a lot of heel-nipping in the tablet market these days.

Amazon.com Inc. just released the Kindle Fire, the most serious attempt yet to take on Apple Inc.’s mighty iPad 2. Meanwhile, Barnes & Noble Inc. has shipped the Nook Tablet, which in turn takes aim at Amazon.

I’ve tried both new devices and my conclusion is that there’s no clear winner. They’re both compact, capable color- screen media-consumption devices for budget-minded users who don’t need all the features and functions of a full-blown tablet.

There’s a lot to like about the Fire. I like the way Amazon has integrated its content services -- books, magazines, videos, music. I like how it uses the Cloud, in this case, Amazon’s remote servers, to store content and make it accessible when I want it, reducing the need for a lot of storage. (The Fire only holds 8 gigabytes -- same as the base model iPod touch.)

Most of all, I like the price: $199, less than half the cheapest iPad.

When I booted up the Fire, all my previous Amazon purchases appeared automatically and Amazon made it exceedingly easy for me to add more content. I bought a couple of books, some songs and a movie for a long airplane ride. All downloaded quickly and efficiently. There’s also an Amazon site with some 8,500 Amazon- approved apps, far fewer than Apple has for the iPad, but still respectable.

Prime Content

Users of Amazon’s $79-a-year Prime service get access to a library of thousands of TV shows and older movies, somewhat akin to Netflix Inc.’s streaming service. The Fire comes with a one- month trial subscription.

So I like almost everything about the Kindle Fire -- except, well, the device itself.

The Fire is plain, a chunky black rectangle with a 7-inch backlit color screen. It’s shorter than the Nook Tablet, a bit thicker and heavier. In action, it feels sluggish. There can be a noticeable lag when you’re turning pages in an e-book or using an app.

I also had trouble with the accelerometer, the sensor that changes the view from portrait to landscape when you turn the Fire. I sometimes found myself looking at an upside-down app for several moments until the Fire sorted things out. And my loaner fell short of Amazon’s claimed eight hours of battery life.

Silk Isn’t Smooth

Amazon claims that its Web browser, Silk, has been optimized for speed, but in side-by-side comparisons I couldn’t discern any advantage over the iPad’s Safari browser. A few times the device told me it was connected to a Wi-Fi network while Silk claimed it wasn’t. There’s no 3G data service for the Kindle Fire, nor are there Bluetooth, a physical volume control, or a camera of any kind.

The Fire runs Google Inc.’s Android mobile-phone operating system. So does the $249 Nook Tablet, whose earlier version, the Nook Color, remains on the market with a newly lowered $199 price tag.

The Nook Tablet, like the Fire, operates only over Wi-Fi and has no camera. In other ways, though, it is the reverse of the newest Kindle. Where the Fire is physically plain, the Nook is sleek and more visually appealing. The $50 price differential buys you not only twice the memory and twice the storage of the Fire, but also longer battery life and a slot for an SD expansion card.

Smooth Scrolling

Barnes & Noble’s one-year head start in developing software really shows: scrolling is smoother, the screen reorients itself faster and the device just generally feels zippier.

Where B&N falls short is exactly where Amazon shines -- in the variety of content available and how well it’s integrated into the overall user experience.

Books aren’t the problem. The Nook’s selection is impressive and it has some nice flourishes. On-the-go parents, for instance, will appreciate not only the kid-friendliness of the Nook Tablet but also a feature that lets them record a child’s favorite story in their own voice.

For many other uses, though, the Nook Tablet relies on third-party apps in place of the one-stop shopping approach of Amazon and Apple. For movies and TV shows, there’s Netflix and Hulu Plus; for music, Pandora; and so on. Each requires a separate membership with its own login and, in the case of Netflix and Hulu Plus, credit card information.

Like Amazon, Barnes & Noble has its own app store that pales next to the iPad’s in terms of both numbers and quality.

Ultimately, the choice between these two devices comes down to Amazon’s lower price and ecosystem versus Barnes & Noble’s polish and network of brick-and-mortar stores to provide in- person support. In either case, paying half what an iPad costs will require you to decide which half of the iPad experience you’re willing to do without.

(Rich Jaroslovsky is a Bloomberg News columnist. The opinions expressed are his own.)

--Editors: Jeremy Gerard, Zinta Lundborg.

Vook White Paper Tackles Common E-Book Formatting Errors

Re-post from: http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/49360-vook-white-paper-tackles-common-e-book-formatting-errors.html?utm_source=Publishers+Weekly%27s+PW+Daily&utm_campaign=886920b518-UA-15906914-1&utm_medium=email

Vook has posted a white paper called "Ebook Errors: How to Avoid 5 Common Problems," highlighting common formatting errors that frequently pop up for publishers when transferring their titles to digital. The white paper features Elizabeth Castro, author of EPUB: Straight to the Point, Pablo Defendini from Open Road, and Kassia Krozser from Booksquare.

The focus of the report was a solution list for five common problems in e-book formatting. The problems were: Headers with Hyphens; Chapter titles, Headers, and Sub-Headers Separated on Different eBook Pages; Unsightly Indentation, and Random Blank Pages in the eBook; Strange Characters Inserted into eBooks; eBook Aesthetics.

For example, the report states that the problem of sloppy indentation and blank pages are often caused when converting EPUBs from Microsoft Word. Many users of Word use "Tab" to indent paragraphs and "Enter" to insert line breaks, rather than using Word's formatting styles. The solution: if hand-coding an e-book, one should apply styles to the document (in Word or InDesign) before converting the file to EPUB.

The report also outlined the various contributing factors that lead to errors, which Defendini said would persist as long as e-books "remain second class citizens in the production workflow," meaning that print worklfow still dictates e-book workflow. Krozser expects to see changes in workflows on an imprint-by-imprint basis, "particularly those where e-book sales are approaching 50% of revenues." On a more general level, both Defendini and Krozser agreed that creating a single XML file at the outset of production would address many of the e-book errors currently plaguing publishers.

Vook's white paper can be read here: http://thanks.vook.com/errors/.

Smaller, cheaper tablets could become a big deal

By Amy Gahran, Special to CNN updated 10:33 AM EST, Tue October 25, 2011 | Filed under: Gaming and Gadgets Re-post from: http://www.cnn.com/2011/10/25/tech/gaming-gadgets/smaller-cheaper-tablets/index.html      (CNN) -- Smaller tablet computers that are significantly more affordable and portable than the iPad are finally starting to hit the United States -- and they could hit a crucial sweet spot in the consumer market. Recently Kobo announced the new Kobo Vox, which costs $200. That's the same price as Amazon's recently announced Kindle Fire. The Kobo Vox starts shipping Friday, while the Kindle Fire won't start shipping until November 15. The Barnes & Noble Nook Color, which costs about $250, is already available in stores and online. Although marketed mainly as e-book readers, all three of these consumer devices are actually small tablet computers (7 inches long) that run the Android mobile operating system and use Wi-Fi -- no carrier data plan or contract required. So theoretically, they can do much more than just let you buy and read e-books. This makes them potentially powerful tools for people who want access to the Web, apps and more -- especially people who face economic or other barriers to using smartphones or computers. Small, inexpensive, easy-to-use tablets could become an important bridge to help people cross the digital divide and gain expanded access to education, jobs, community, and other resources. The grand vision of tablet computers is that, ideally, they'll allow the average, non-geeky person to do most of what can be done with a laptop computer -- in a way that's much easier to learn, use and carry around. Certainly this is the case with Apple's iPad, which sold 11 million units in the last quarter alone. But at this point, iPads start at $500 -- about what you might pay for a brand new 32-inch flat-screen TV at Best Buy, and twice or more what PC netbooks cost at most retail stores. From the perspective of typical consumers, especially given the current economy, that's a significant luxury investment. This month there are fresh rumors that Apple may be planning to introduce a smaller and less costly "iPad mini." But nothing is confirmed, so don't hold your breath. The tablet market is growing fast, and its dynamics are shifting quickly. According to a new report from Strategy Analytics, in the last year Android tablets grew from 2% of the global tablet market to 27%. Meanwhile, the iPad's global tablet market share has dropped from 96% to 67%. That doesn't reflect a decrease in the iPad's popularity, but rather that consumer demand for tablets is not one-size-fits-all. In fact, size is a key issue for people shopping for tablets. The iPad measures roughly 7-by-10 inches -- too big for a typical pocket or purse, and nearly twice the size of the basic Kobo Vox, Nook Color and Kindle Fire models. Digital devices that aren't as easy to carry around tend to mainly get used only at certain times of day, in certain settings. For this reason it's questionable how "mobile" larger tablets like the iPad really are. Aside from the Vox, Fire, and Nook Color, there are lots of other small Android tablets available. But so far these products have faced various challenges in the consumer market: Cost: The Wi-Fi-only version of Samsung's 7-inch Galaxy Tab costs about $350, which is on the pricier side. The carrier-branded versions cost much less to buy up front if you agree to a two-year contract. For instance, Verizon currently sells the 7-inch Galaxy Tab for just $200, but data plans cost $30-$80 per month, and there's a $350 early termination fee. Philadelphia Newspapers Inc., publisher of the Philadelphia Inquirer and Daily News, is selling a small Android tablet by Arnova for just $99-$129 in a small pilot program -- but for that bargain-basement price you have to agree to a one- or two-year newspaper subscription, costing up to $13 per month. Device quality: This is an issue for the cheapest tablets. For instance, one reviewer noted that the touchscreen performance on the Philly.com tablet is less than stellar. In contrast, the Nook Color has been getting generally favorable reviews for device quality. The advance Kindle Fire reviews are also mostly positive. Android's learning curve: This can be an obstacle for some. The straightforward Android experience that comes with tablets by Samsung, Motorola, Lenovo, and other manufacturers can be daunting to typical consumers -- especially the majority of U.S. consumers who don't yet own a smartphone. A more constrained but dependable out-of-the-box user experience can be simpler to learn and can make the average consumer happier, at least initially. Gadgets that are more complex or open-ended tend to confuse or frustrate average consumers -- which generally isn't good for sales. Despite the high relative cost of Apple devices, and the fairly closed nature of the Apple ecosystem, there's a lot to be said for "It just works." However, most "pure" Android tablets do offer one key advantage over constrained e-reader tablets: direct access to Google's Android Market, where there's a virtually unlimited choice of apps. The Fire, Nook Color, and Philly.com tablets only offer apps through their own markets, not the Android Market, which means they can block the installation of competing apps, such those from other e-book vendors or publishers. Also, even though Kobo touts that its Vox will offer access to "over 15,000 apps," the company has not clarified whether that will be through the Android Market or its own app store. Which means it's possible that you may not be able to install the Kindle e-reader app on the Kobo Vox -- at least, not without "rooting" the tablet to remove vendor controls, which can be a formidable technical hurdle. The coming year -- especially the 2011 holiday season -- will probably indicate whether smaller tablets will play a leading role in the U.S. digital media landscape. If these devices start becoming as commonplace as iPhones and Kindles, they may become popular and powerful tools for the delivery of mobile services for health, education, jobs, and more. Sure, you can use a small, cheap tablet to read books, watch YouTube, and play "Angry Birds." But maybe someday lots of people will be using these devices to get a college degree -- or perhaps to learn to read in the first place. The opinions expressed in this post are solely those of Amy Gahran.

5 E-Book Trends That Will Change the Future of Publishing

December 27, 2010 by Philip Ruppel
Philip Ruppel is president of McGraw-Hill Professional, a leading global publisher of print and electronic content and services for the business, scientific, technical, and medical communities.
Repost from: http://mashable.com/2010/12/27/e-book-publishing-trends/

Without a doubt, the e-book is practically the biggest thing that’s hit the publishing industry since the invention of movable type. Publishers and e-book resellers are reporting astronomical growth.

At McGraw-Hill, we have been an active player in e-book technology dating back to devices like the RocketBook (one of the first e-book readers) that was launched more than 10 years ago. And today, e-books and e-book distribution is central to our publishing and growth strategy.

From the front lines of the e-book revolution, here are five trends I’m watching.

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1. Enhanced E-Books Are Coming and Will Only Get Better

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Consumers have already shown that they love e-books for their convenience and accessibility, but ultimately most e-books today are the same as print, just in digital form. The e-book of the not-too-distant future will be much more than text. Interactivity has arrived and will change the nature of the e-book.

Imagine video that shows how to fix a leaky faucet or solve complex math problems in statistics; audio that pronounces foreign language words as you read them, and assessment that lets you check what you remember and comprehend what you just read. These interactive features and more are being developed now and will be on the market in a matter of weeks, not months.
Publishers are already conjuring up designs for the enhanced e-book of the future. Imagine still: If you miss five questions on your geometry test, will your book adapt and change to help you learn the questions and concepts you missed? Will your new novel provide a platform for live exchange with reading groups where you can discuss the book with the author? Today’s enhanced e-books that feature talking heads or out-takes from movies are yesterday’s ideas. Consumers will expect a much greater experience.

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2. The Device War Is Nearly Over

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Devices are proliferating to the point of confusion. Does a consumer buy a Nook, Kindle, Sony e-reader, an iLex or any one of 20 other dedicated e-readers? Or do they buy an iPad, Galaxy Tab, or other Android tablet? Or do they buy an e-reader at all? Have you ever noticed on a crowded train or bus how many people are reading their phone? And for a growing number of readers, the mobile phone is fine for reading just about anything. But as far as devices go, consumer confusion is likely to drive quick consolidation around a few winners in the market — no one wants to own the next “Betamax for books.”

Because most developers are developing e-reader software that will work on multiple other devices (Kindle also works on the iPad, iPhone, and computers, for example), consumers will care less about the device and more about the user experience of the e-reader software, portability of titles from one device to another, and access to a full catalog of titles.

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3. The $9.99 E-Book Won’t Last Forever

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Amazon popularized the $9.99 price point for best-seller trade titles, driving the widespread consumer adoption of the Kindle and consumption of e-books. This has caused confusion among many consumers who simply think every e-book should be $9.99 or less. But the majority of titles offered on Amazon are priced above $9.99, especially those with unique interactive features. For professional and technical publishers like McGraw-Hill, our e-books cannot stand the low, mass market pricing some consumers think should be applied to every e-book. Our costs are invested in extensive product and editorial development of sophisticated and technical content; the cost of paper, printing, and binding are a fraction of the real expense. And for some very specific and technical subject areas, our markets are much smaller. We simply couldn’t afford to publish the work if it must be priced at the everyday low, low price of $9.99.


The real opportunity for publishers will be to develop e-books that offer the kind of interactive features mentioned above. Our customers will demand interactive books that provide a much better, more informed and enriching experience. For them, the experience (not the cost) is often the primary driver.

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4. The Contextual Upsell Will be a Business Model to Watch

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E-books allow publishers to interact with their customers in new ways. Imagine customers who are trying to learn statistics and get stuck on a particular formula. They ask friends but no one can explain it well. They’re stuck.

They click a help button, which points them to the publisher site where they can download relevant tutorials about specific formulas for $2.99. They choose the one they need and get a new learning tool, which helps them progress in their class. Multiply this by hundreds of thousands of students who share similar learning gaps who will purchase through the book (“in-book app purchase”) and it becomes an interesting new marketing opportunity.

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5. Publishers Will Be More Important Than Ever

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Despite the hype around self-publishing via the web, publishing houses will play an even greater role in an e-book world. Commodity content is everywhere (and largely free), so high-quality vetted, edited content — which takes a staff of experts — will be worth a premium.

At McGraw-Hill, the average technical and reference book engages teams of editors, copy editors, proofreaders and designers to produce a single book. In the digital world, the role of publishers will be larger as new technologies provide for an even greater user and learning experience. Furthermore, with the skyrocketing amount of content being served on the web, customers will seek and pay expert content providers that aggregate and contextualize information for them efficiently and provide highly accurate and specific search options. Publishers with expertise and resources in these and emerging areas will be the ones that write the new rules of e-book publishing.

Libraries Fight Back: Ebook Checkouts Up 200%

By Zachary Sniderman  

Repost from: http://mashable.com/2011/10/13/ebook-library-stats/

With the rise of digital books on the Kindle and the iPad, how is your local paper-based library keeping up? By fighting fire with fire. 

Ebook checkouts increased by more than 200% in 2010, according to a recent study from OverDrive, the leading distributor of ebooks and digital audiobooks to libraries.

Ebook checkouts continue to accelerate, almost tripling through September. This adds to the more than 12 million ebook checkouts so far in 2011, paidContent reports.

More than two-thirds of public libraries in the U.S. now offer ebook checkouts, more than 15,000 of which use OverDrive’s platform. That includes heavy hitters like the New York Public Library.

While patrons will always have use for hard copies of books and manuscripts, ebooks can reach far more people while appealing to a younger demographic of new library patrons. OverDrive partnered with Sony, Amazon and Barnes & Noble to make sure their books were available across a range of high-tech ereaders and phones.

Ebook checkouts may be cannibalizing hard copy checkouts — but if that means more people are reading books, the library is doing its job.

Would you rent an ebook instead of purchasing it? Do you think these numbers can continue to grow?
 

Amazon Unveils Tablet That Undercuts iPad’s Price

Jeff Bezos, the chief executive of Amazon, introduced the Kindle Fire on Wednesday.

By JENNA WORTHAM

Published: September 28, 2011

 re-post from http://www.nytimes.com/2011/09/29/technology/amazon-unveils-tablet-that-undercuts-ipads-price.html?_r=1

Seeking to stake a claim in the tablet computer market alongside Apple and Samsung, Amazon.com on Wednesday revealed plans to begin selling a color touchscreen tablet.

Named the Kindle Fire, the device has a 7-inch touchscreen, weighs 14.6 ounces and is outfitted with a dual-core processor. But the most important feature may be the price. At $199 the Fire is less than half the price of the Apple iPad, which starts at $499. It is the first tablet from a major company to seriously undercut the iPad in price.

Jeffrey P. Bezos, Amazon’s founder and chief executive, who showed off the Fire on stage at a news conference in Manhattan, said it was meant to build on the popularity of the company’s e-readers and appeal to a broader audience that also wants to browse the Web and stream music, movies and video. The device has access to Amazon’s library of 18 million e-books, songs and movies and television shows, and can run Android applications that have been approved by Amazon.

There is also a newsstand for users who want to subscribe to magazines, with titles like Cosmopolitan, Vanity Fair, Wired and Glamour.

“We’re building premium products at non-premium prices,” said Mr. Bezos. “We are determined to do that.”
Mr. Bezos also introduced a speedy custom-built mobile browser, called Amazon Silk, which he said was “cloud-accelerated,” combining Amazon’s computing cloud with the Kindle Fire device. “It’s truly a technical achievement,” he said.

Amazon plans to begin taking preorders for the Fire on its Web site immediately, and they will start shipping Nov. 15. Mr. Bezos said the company was “making many millions of these.”

The Kindle Fire includes a free cloud-based storage system, meaning that no syncing with cables is necessary. Mr. Bezos seemed to take a swipe at Apple, saying, “That model that you are responsible for backing up your own content is a broken model.”

Like the iPad’s screen, the screen on the Fire has so-called in-plane switching technology, meaning that unlike some LCD screens it can be viewed from a variety of angles, not just straight on.

Mr. Bezos also introduced several new e-readers, including the Kindle Touch, a lightweight version of its current Kindle models, with the addition of infrared touch features to the black-and-white display. The Touch, which costs $99, has no buttons, and users navigate by tapping the sides of the screen. The device is available for preorder beginning Wednesday and will start shipping Nov. 21. Mr. Bezos showed off a version of the Kindle Touch with 3G wireless connectivity, for $149.

In addition, Mr. Bezos showed off a new, non-touchscreen Kindle that he said was 18 percent lighter than the Kindle 3, includes a faster processor and will sell for $79. It will begin shipping immediately, he said.
“We have many customers who tell us they don’t want touch,“ Mr. Bezos said. “We’re going to sell many millions of these.”

The Kindle Fire has its work cut out for it. Apple has secured a strong lead in tablets, selling more than 29 million iPads in the product’s first 15 months on the market. Its competitors have been less successful. For example, Research in Motion, maker of the BlackBerry line of smartphones, said it only shipped 200,000 of its own rival to the iPad, the PlayBook, in three months.

Amazon will also be competing with the Nook, Barnes & Noble’s popular color e-reader. Many expect the Nook to get an upgrade later this year.

However, Amazon has an ace up its sleeve that other tablet makers do not, in that the Kindle Fire will offer Amazon’s full spread of digital content, said Michael Gartenberg, an analyst with Gartner who follows the consumer electronics industry.

“Amazon has already nailed the hardest part of the equation: the content,” he said.

Early sales estimates for the Kindle Fire reach as high as five million.

“The tablet market right now is easily defined as Apple and everyone else,” said Mr. Gartenberg. “There is certainly room for another player, and a well-executed device from Amazon could do well.”

E-books push deeper into interactive territory

The big buzz around e-books are devices, like Amazon's upcoming tablet, and apps such as Booktrack that take interacting with stories to a new level.

September 18, 2011By Carolyn Kellogg, Los Angeles Times

If there's already a tablet in your house — an iPad or an Android-driven one — then this fall, e-books will be all about interactivity. If you don't have a tablet yet, keep your eye on Amazon.

Industry watchers have been predicting that Amazon will introduce a tablet later this year — if so, it stands to be a big hit. In August, the technology and market analysis firmForrester Research said that Amazon could sell between 3 million and 5 million tablets in the last quarter of this year, if the company prices the (not-yet-announced) device at $300 or less.

Amazon proved it could transform the publishing landscape by introducing its Kindle e-reader in November 2007. Before that, e-books were an oddity, and e-readers strange, unloved creatures. After Amazon put the Kindle in front of book buyers, everything changed; readers embraced the device. Last summer, the online bookseller saw e-book sales overtake its print book sales. During the first half of this year, Random House, the world's biggest publisher, saw more than 20% of its U.S. revenue come from e-books.

Now there are many e-readers on which to consume those e-books: Barnes & Noble's Nook, the Kobo, the long-standingSony e-Reader and a multitude of others. Most compete with Amazon's Kindle; a tablet from Amazon would be designed to compete with Apple's iPad.

The iPad can function as an e-reader — it has the native iBooks application — but its real appeal, book-wise, has been in apps. Other tablets, many of which run on the Android operating system, can run apps too, but Apple got a head start. Since the iPad's debut in April 2010, it's been a Wild West of app development, with companies small and large creating apps that allow books to move and more.

One of those lets you create an animated children's e-book starring your own son or daughter. JibJab Media, the onlineanimation house with its roots in political satire, launched JibJab Jr. on Sept. 1 with a free e-book, "The Biggest Pizza Ever." After two simple steps — selecting a gender and adding your child's photo — the story commences with your child's face included in the page-by-page animation. Future books coming out this fall are about the alphabet and the ocean, and these cost $3.99 for an individual version or $7.99 to customize for more than one child.

Some apps debuting this fall are far out. Take Booktrack, whose announcement party in New York featured models in neon-pink wigs demonstrating enhanced e-books to Salman Rushdie, filmmaker Paul Haggis and James Frey. Enhanced with what? Music and a soundtrack. The app tracks along at your reading speed, so when a door closes in a Sherlock Holmes story, there's a slam, and when things get scary in "Hansel and Gretel," the music swells. The chief investor in Booktrack is Peter Thiel, chief executive of Paypal; and Sony Music is a partner. Upcoming Booktracks, which cost a few dollars more than their non-enhanced counterparts, include short stories by Rushdie and Jay McInerney.

Publishers are still trying to figure out how to best make e-books people want. You might buy one that comes with a video interview from the author, or a code to scan with your smartphone to access online extras, or find that Lee Child and Stephen King have short stories available only as e-books. Random House has partnered with Politico to publish real-time e-book coverage of the 2012 presidential election, with the first releases planned for this fall. Also look for an e-book from David Sedaris and the e-book version of previously unreleased interviews withJacqueline Kennedy Onassis.

Despite all the buzz about devices, the Internet hasn't gone away: It remains a destination. One quiet project, Small Demons, won't be unveiled until October but it promises to mix books and online in new, innovative ways. And online is the focus of the high-profile Pottermore, J.K. Rowling's official interactive website for all things Harry Potter. It will open up for public access in October; reviews from users who've had early access have been strong. So far, the Harry Potter series has not been released as e-books but with any luck, Rowling will have that set up before the holidays.

Apple iPad 3: Retina display and 5 more features we'd like to see

Re-Post from http://latimesblogs.latimes.com/technology/2011/08/apple-ipad-3-retina-dispaly-and-5-features-we-want-to-see.html
By: Nathan Olivarez-Giles and David Sarno

The Web was abuzz Friday with a rumor we've all been hearing for months -- that the iPad 3, whenever it comes out, will be outfitted with Apple's retina display.

Double the resolution, up to 2,048 by 1,536 from the iPad 1 and iPad 2's 1,024 by 768 for a crisp 326 dpi (dots, or pixels, per inch) matching the density of the much-loved screen on the iPhone 4 -- that's the rumor and the latest to report that this is happening from unnamed sources oversees: the Wall Street Journal.

The journal says the retina-display-packing iPad 3 will hit stores early next year, while others have said such a device could launch this fall or winter. Either way, nothing is official as of yet -- an Apple doesn't comment on rumors. The Cupertino tech giant hasn't yet said anything about the next iPad and the iPad 2 is enjoying huge sales.

But, with a growing swarm of tablet competitors running various versions of Google's Android mobile OS (rest in peace HP TouchPad), the iPad 3 might have to be more than simply thinner, lighter, faster and equipped with a better screen.

In that vein, here are five unsolicited features that we'd like to see on the next iPad -- or any tablet for that matter.

Thinner and lighter

This may seem obvious, but while the iPad 2 is svelte, Samsung's Galaxy Tab 10.1 is barely thinner and yup, even lighter. However, the Galaxy Tab 10.1 achieves this with the use of a plastic back that feels much flimsier in the hand than the iPad 2's aluminum body. Apple has used plastic and glass to create thinner and lighter iPhones and this might be an option in the iPad 3. Another idea for Apple might be the use of something similar to the grippy, rubberized plastic feel of the Motorola Xoom.

Glare protector

Among the biggest knocks on the iPad is that its glossy screen reflects too much light and is therefore no fun to take outside and read by the pool or on the beach. (Yes, it's a good problem to have.) But it's a serious issue for Apple, which wants to become a major player in the electronic book market and compete with Amazon's Kindle, the leading e-book reader. The Kindle has a matte-type screen that diffuses light rather than reflect it -- so why shouldn't the iPad have a glare-proof screen?

As Apple offers with its MacBook Pro laptops, an anti-glare screen and a glossy screen could be offered so consumers can choose what they want.

Haptic feedback

Apple seems to have become an accidental force in the mobile gaming industry. It's iPhone and iPad have inspired developers to make hundreds (if not thousands) of affordable games with low barriers to entry. The iPad 2 offers impressive graphics performance and the iPad 3, which will assuredly make use of a faster processor, will see a bump here as well. But if Apple wants to make the iPad an ever better gaming machine, it needs to give gamers a rumbling iPad, one that vibrates and shakes in response to the video games played on screen in the same way that every home gaming console'scontrollers do.

This isn't impossible by any means. Many Android phones and tablets already feature haptic, or tactile, feedback when using keyboards and other functions. Of course, this would have to be a feature that could be turned off or on for those who do or don't want to make use of the rumble.

Biometric security

The physical security of mobile devices is still rather limited. Users are able to protect their phones and tablets with a four-digit unlock code, but many don't even bother, leaving their iPads and Androids vulnerable if they leave them in a coffee shop or taxi cab. So why not add another layer of security -- like iris scanning? Companies like Hoyos Group make iris identification systems that scan 2,048 points in the eye's most colorful layer -- the software can even detect "liveness" so, you know, no one can use some dead guy's eye to break into an iPad.

Wireless charging

Apple's iOS 5 will enable iPad and iPhone owners to "cut the cord" and wirelessly sync songs, contacts, apps and plenty of other content whenever Apple mobile devices are near their Mac computer counterparts. And, with iOS 5, users will even be able to download operating system updates "over the air" without having to plug their i-device into a computer for the latest software. This can be taken a step further with wireless charging.

The technology is already proven. Many third-parties accessory makers offer wireless charging products for phones, tablets and even TV remotes. Hewlett-Packard had built wireless charging into its HP TouchPad as well. All TouchPad users had to do was lay their tablets into a charging dock and it would charge right up, no need to plug any cables into the device itself. Post-PC should be post cables and wires too.